Listen: r e l – “Factory”

Up and coming artist r e l has released a new single, “Factory”. She describes her sound as Evoca-Pop, with the aim of her music making you think and feel. This sounds a bit shallow at a glance — shouldn’t all music make you think and feel? r e l’s “Factory” takes her desire to create Evoca-Pop to a grander level; her aim isn’t simply to make music that gets you thinking and feeling; her end-game is to make you think and feel about issues that are uncomfortable. In this regard, Evoca-Pop is wonderful and deep, despite its somewhat contrived exterior — much like pop music as a whole.

r e l’s “Factory” is a work of art; it will comfort the disturbed and disturb the comfortable. “You wear pink to be that girl / Was that your choice or the world’s?” With lyrics like these, “Factory” is the perfect song for all that Evoca-Pop is and should be.

r e l is a 20 year old artist from Los Angeles, and her dreamy, alt-pop sound encompasses what comes to mind when one thinks of California. Last year she released her debut EP, R.E.L., and January saw the release of “Before The Storm“.

“Factory” is just the beginning of more music and visuals to accompany her first full length album, slated for a late 2016 release. Listen to “Factory” above, and keep up with r e l on her official website, Facebook and Twitter.