Loren Gray has been on POParazzi’s radar since 2018’s ‘Queen‘ — a delicious pop track all about female empowerment, but to her legion of TikTok followers she’s been captivating audiences even longer.
The singer and social media personality’s latest song and video ‘Told You So’ sees Gray offering up more fun, bubblegum pop that shows how well she knows her target audience and is able to cater to them. ‘Told You So’ isn’t deep or prolific, but it’s full of joy and love for the genre. The track brings bubblegum pop to the TikTok generation, with its catchy beat and lyrics that are, naturally, structured and timed to fit perfectly in duets, dance challenges, and all of the latest trends.
As you’d expect from an artist who started their following on TikTok, ‘Told You So’ is structured perfectly for fans to utilize in their own videos or dance routines or other challenges that gives the song the chance to shoot in popularity thanks to TikTok.
It’s certainly becoming trendy for artists to trim songs down more than ever, and for each track to have its own short-video length section that the record label can try to force into viral status. Those who enjoy finding new music to add to their playlists through social media like TikTok will naturally be drawn to songs like ‘Told You So’, and those who aren’t fans of what the platform is doing to new music likely aren’t listening to Gray anyways.
Watch ‘Told You So’ above and stream it on all music platforms now.